As the real estate market continues to evolve, property marketing professionals need to stay ahead of the curve and understand the changing needs of both buyers and renters. With the rise of Build-to-rent (BTR) in Australia, knowing how to market to renters is more crucial than ever, as they are a unique demographic with different priorities and needs compared to homebuyers.

Renters seek more than just a place to call home; they want a sense of community, comfort, and convenience. BTR developments offer just that, with amenities, services and experiences that cater specifically to renters. As a result, marketers must deeply understand what renters want and how to effectively communicate the unique value proposition of BTR developments to this target audience.

This report will explore the trends and insights shaping the BTR market in Australia and provide practical recommendations for effectively marketing BTR properties to renters.

In a sea of media articles and statistics, this report sets out to provide Australian property markets with critical insights that will make a difference. We hope this report will be a valuable resource in your efforts to stay ahead of the curve and effectively reach and engage with the renters of today and tomorrow.

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